The Latest Video Trends: Where Your Audience Is Watching
Google’s I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey
Coke Asks Teens: “Dude or Diva?”
This simple question generated tons of social buzz, while subtly initiation a conversation about gender. Read more here or see the video below.
A Hot Trend: The Internet, Social Media & The Elderly
Trust in Advertising: Who’s Got It, and For What Formats?
Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon. This latest study indicates that despite the flow of budgets away from traditional media, advertising via these channels remains influential, even among younger age groups.
Why Ad Tech Should Worry About The Rise Of Marketing Tech
5 ways brands are using Facebook and YouTube 360-degree video
5 ways brands are using Facebook and YouTube 360-degree video
5 ways brands are using Facebook and YouTube 360-degree video The latest tech for brands to latch onto is 360-degree video. The spherical videos are coming into their own this year with Facebook and YouTube showing more of them, and new virtual reality goggles are helping promote the concept of immersive viewing.
The owner of CNN and TNT wants to transform commercial breaks into 3-minute-long native ads
The Common Sense Census: Media Use by Teens & Tweens
The purpose of this study is to offer a comprehensive picture of the use of media by young people in the U.S., including the level of enjoyment, frequency of use, and amount of time devoted to a wide array of media activities and devices.