Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace

Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace Hispanics are the fastest growing segment of the U.S. population and are making a big impact on social consumerism. According to Keller Fay’s TalkTrack® Hispanic study, Hispanic Americans average 85 weekly conversations about brands, versus 76 per week for average Americans, making them key word of mouth influencers.