Wi-fi, Instagram walls and turntables: How hotels are courting millennials
Imagine you’re a hotel company with a score of brands that seem, well, dated. All the flash amenities of yesteryear seem irrelevant today.
No one is using the minibar, room service is more trouble than it’s worth, and all your young travelers gripe that there’s no free wi-fi. What do you do? Answer: you build an entirely new product.