Author: QuestusU
7 Reasons Why Your Content Isn’t Connecting With Millennials
7 Reasons Why Your Content Isn’t Connecting With Millennials
Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.
Millennials Unimpressed by Content Marketing, Yet Willing to Be Won Over
Stop using virtual reality to repackage TV ads
Cable consumers keep cutting the cord. Can anyone blame them?
Sports Matter: Dick’s Sporting Goods Microsite is a CSR Beacon
Tom’s of Maine Turns to ‘Micro-Influencers’ to Tackle Instagram
How We Think: A Compendium of Articles Written by the Questus Leadership Team.
Advertising On…Tinder?!
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
So what does our research tell us? That the tension is real, folks. When ads on YouTube include the brand early on-through a logo or an audible brand mention-there’s an inverse relationship between recall and engagement. While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them.