Content Marketing
7 Reasons Why Your Content Isn’t Connecting With Millennials
7 Reasons Why Your Content Isn’t Connecting With Millennials
Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.
Millennials Unimpressed by Content Marketing, Yet Willing to Be Won Over
5 Brands Successfully Using Education to Engage
5 Brands Successfully Using Education to Engage
Content Marketing by Jess Ostroff The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But one thing we know can be effective are companies that wrap the pitch in information.
Content Marketing Infographic
59 Killer Content Marketing Stats
59 Killer Content Marketing Stats
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important.