Strategies for reaching Millennial and Boomer shoppers
Much has been made of the generation gap between Millennials (18-32-year-olds) and Boomers (49-67-year-olds). Conventional wisdom and countless lifestyle surveys verify that the two groups indeed have differences in attitudes and outlooks on life.
Great Articles
10 Tips on Fostering Consumer Loyalty and Driving Satisfaction
How to Use Social Listening to Improve Brand Health
The First Brands Doing Cool Things with Beacons
The technology for beacons has been lingering out there since the launch of iOS 7, but it’s only now that people are starting to notice. And people are noticing because brands are out there experimenting with the first big push into the Internet of Everything.
29 Eye-Tracking Heatmaps Reveal Where People Really Look
29 Eye-Tracking Heatmaps Reveal Where People Really Look
They say the eyes tell all. Now thanks to eye-tracking technology we can tell what they’re saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies. We’ve picked out some of our favorites below.
CTRs Aren’t Enough for Mobile Ad Measurement
CTRs Aren’t Enough for Mobile Ad Measurement
While clickthrough rates are popular for measuring online ads, recent research finds that they aren’t as effective when it comes to mobile-the key reasons being the threat of accidental clicks on small screens and the inability to track post-click actions. Instead, secondary action rates are proving to be more useful at indicating mobile ad awareness, engagement or purchase intent.
How Text Messages Change from Dating to Marriage
15 Stats Brands Should Know About Millennials
15 Stats Brands Should Know About Millennials
Like all new generations, millennials are often misunderstood. The rap on them is they’re serial oversharers in constant need of acknowledgment and feedback. And, of course, some of that is true. But it’s just as true that this newest generation is an optimistic bunch who are trying to make the best of the economic climate and tough job market.
Will Wearables in the Office Make Work More Productive?
Second Screening During TV Time-It’s Not What You Think
Second Screening During TV Time-It’s Not What You Think
…The takeaway is that a major portion of digital activity during TV shows has nothing to do with the show or the commercials. People simply drift away from the program and do other activities on their devices.