Great Articles
WTF is cross-device tracking?
WTF is cross-device tracking? – Digiday
The mobile ad ecosystem is in “chaos.” Cross-device tracking — also known as cross-device targeting — aims to make sense of that chaos for brands, publishers and platforms. Here, we try to make sense of cross-device tracking.
Mobile Affects Purchases Way Before the Store
Banner ads are broken beyond repair
Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing
Kraft CMO on the Great Bacon Barter and More Agile Marketing
When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.
A Smörgåsbord of Content Marketing Metrics
A Smörgåsbord of Content Marketing Metrics
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
J.Crew’s Data-Driven Approach To Fashion (And Marketing)
How to Reach US Female Millennials – It’s Not Easy
How to Reach US Female Millennials – It’s Not Easy
Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge.