While grocery shoppers are likely to have a smartphone with them when they shop, their list of needed items is much more likely to be scribbled on a piece of paper than entered in a mobile device. But list- making habits are slowly changing, fueled in part by those most mobile of consumers: Hispanic millennials.
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace Hispanics are the fastest growing segment of the U.S. population and are making a big impact on social consumerism. According to Keller Fay’s TalkTrack® Hispanic study, Hispanic Americans average 85 weekly conversations about brands, versus 76 per week for average Americans, making them key word of mouth influencers.