Opinion: 5 principles for live-streaming success
One of the most exciting developments coming out of SXSW was the rise of live streaming, which enables anyone to broadcast live video from their smartphone to anyone on Twitter. For a brief moment in time, a startup named Meerkat was poised to rule the category until Twitter ruined its party by announcing the acquisition of Periscope.
Innovative
The Myths We All Believe About Breakthrough Thinking
9 GIFs That Explain Responsive Design Brilliantly
9 GIFs That Explain Responsive Design Brilliantly
What is responsive design? Most people vaguely understand that it refers to websites that work just as well on desktops as they do on smartphones, but there’s a lot more to it than that, leading to widespread confusion.
Chevrolet Focus Groups: You Know You Want a Truck
The First Brands Doing Cool Things with Beacons
The technology for beacons has been lingering out there since the launch of iOS 7, but it’s only now that people are starting to notice. And people are noticing because brands are out there experimenting with the first big push into the Internet of Everything.
Incredibly Cool Honda Type R Video
Flamigel: Hot or Not
Flamigel: Hot or not
Over 50% of burn injuries happen to children under the age of 5. They don’t see the danger of hot objects. That’s why These Days Y&R invented the heat sensitive sticker to warn young children. The technology from thermo graphic ink was applied to stickers to create the first heat sensitive sticker. When an object like a radiator, oven or barbeque reaches the temperature of 40°C [104°F], the sticker turns from a happy blue face into an angry red flame.
Sweat the Small Stuff
Lunch ‘n Learn: Wearable Tech
A fascinating look at:
- Wearable Technology
- Quantified Self
- Internet of Things
- Beacon Technology
Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing
Kraft CMO on the Great Bacon Barter and More Agile Marketing
When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.