Millenials
Millennial Research: A Collection of Foundational Insights
A broad primer on Millennials, with research supporting five key insights, namely that Millennials…
1. Believe quality is king
2. Expect instant gratifcation
3. Deal in experience economy
4. Are always on, constantly connected
5. Rely heavily on the recommendations of their peers
While originally developed with the hotel industry in mind, most of the research is applicable across industries.
How to Market to Millennial Travelers
How to Market to Millennial Travelers
UK-based HotelREZ Hotels & Resorts recently released a guide on millennials, highlighting the generation’s preferences and advising how to best market to them.
How Loyal Are Millennial Travelers?
How Loyal Are Millennial Travelers?
Millennials already make up an important share of US travel industry spending. As more millennials climb the corporate ladder, their unique travel habits show marked differences from their older peers. For example, they are surprisingly loyal, though surpassing the high bar they set requires effort, according to a new eMarketer report.
Social Before Cereal for Millennials
Shaken and Stirred Millennials Infographic
A Labor of Like – Millennials 2015: Favorite Brands Ranking Report
Boasting a population of 75 million, the Millennial generation is quickly becoming the most influential group of consumers. However, they reject traditional advertising, preferring instead to build relationships with brands. And, with buying power in the billions, Millennials are the kind of friends your brand wants to make.
Millennials and Brands
Millennials: Distinct in Video Consumption?
Insights from Multi-Screen Research
A primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo.
Content Marketing Best Practices Among Millennials
Compelling content is an effective way to break through today’s cluttered digital landscape and connect with Millennials. We delved deep into understanding behaviors and attitudes specifically around content marketing by referencing more than 60 insight studies and speaking to more than 15,000 respondents aged 18-34. We’ve used these insights to determine strategic principles and successful creative tactics for marketers to create content that Millennials will engage with and share.