Wi-fi, Instagram walls and turntables: How hotels are courting millennials

Imagine you’re a hotel company with a score of brands that seem, well, dated. All the flash amenities of yesteryear seem irrelevant today.
No one is using the minibar, room service is more trouble than it’s worth, and all your young travelers gripe that there’s no free wi-fi. What do you do? Answer: you build an entirely new product.

Top 10 Trends of The Next Generation of Travel: The Millennials

by Teresa Y. Lee The travel trends of the Baby Boomer generation have been the focus of a great deal of analysis as the industry competes to capture their business. However, a new generation is surpassing this segment and will be garnering as much attention: The Millennials.

Strategies for reaching Millennial and Boomer shoppers

Much has been made of the generation gap between Millennials (18-32-year-olds) and Boomers (49-67-year-olds). Conventional wisdom and countless lifestyle surveys verify that the two groups indeed have differences in attitudes and outlooks on life.

15 Stats Brands Should Know About Millennials

Like all new generations, millennials are often misunderstood. The rap on them is they’re serial oversharers in constant need of acknowledgment and feedback. And, of course, some of that is true. But it’s just as true that this newest generation is an optimistic bunch who are trying to make the best of the economic climate and tough job market.