How to Reach US Female Millennials – It’s Not Easy
Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge.
Millenials
American Millenials: Deciphering the Enigma Generation
The sheer size and buying power of this generation means that they’re not just future consumers, they’re a vital part of the market right now — and they have been for some time. They’re not only your customers, they are also your employees, which makes it helpful to understand how they think and what will engage them at work.
As defined for this study, Millennials embody the generation born between 1977 and 1995. There are 80 million of them, which makes their generation larger than the Baby Boomers (born 1946 to 1964) and three times the size of Generation X (1965-1976). They make up roughly 25% of the U.S. population.