Mobile
Millennial Research: A Collection of Foundational Insights
A broad primer on Millennials, with research supporting five key insights, namely that Millennials…
1. Believe quality is king
2. Expect instant gratifcation
3. Deal in experience economy
4. Are always on, constantly connected
5. Rely heavily on the recommendations of their peers
While originally developed with the hotel industry in mind, most of the research is applicable across industries.
What’s Mobile’s Role in the Omnichannel Experience?
Social Before Cereal for Millennials
Hashtag Nation: Marketing to the Selfie Generation
How Text Messages Change from Dating to Marriage
Second Screening During TV Time-It’s Not What You Think
Second Screening During TV Time-It’s Not What You Think
…The takeaway is that a major portion of digital activity during TV shows has nothing to do with the show or the commercials. People simply drift away from the program and do other activities on their devices.
WTF is cross-device tracking?
WTF is cross-device tracking? – Digiday
The mobile ad ecosystem is in “chaos.” Cross-device tracking — also known as cross-device targeting — aims to make sense of that chaos for brands, publishers and platforms. Here, we try to make sense of cross-device tracking.
Infographic: Mobile video has a standardization problem
Infographic: Mobile video has a standardization problem
Digiday and LiveRail asked media professionals how they were approaching mobile video advertising. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and more. Sponsor content by LiveRail.