Research & Decks
7 Reasons Why Your Content Isn’t Connecting With Millennials
7 Reasons Why Your Content Isn’t Connecting With Millennials
Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
So what does our research tell us? That the tension is real, folks. When ads on YouTube include the brand early on-through a logo or an audible brand mention-there’s an inverse relationship between recall and engagement. While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them.
America’s Most Popular Tastes by Foursquare + Mapbox
America’s Most Popular Tastes by Foursquare + Mapbox
A fun, interactive map showing what every state in America craves
The Psychology of Simple
Cashing In On Millennials: Goldman’s Best Stocks To Benefit From Young Money
2015 Internet Trends Report
The 9 Slides That Matter From Mary Meeker’s State of the Internet
Content Marketing Infographic
Add ‘Grocery Lists’ to Growing List of Things Hispanic Millennials Do on Their Smartphones
While grocery shoppers are likely to have a smartphone with them when they shop, their list of needed items is much more likely to be scribbled on a piece of paper than entered in a mobile device. But list- making habits are slowly changing, fueled in part by those most mobile of consumers: Hispanic millennials.