Findings: The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year. Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter. As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site.
Research & Decks
IBISWorld Report: Number of Motor Vehicle Registrations – 2014
The number of motor vehicle registrations in the US has risen steadily over the last two decades. This has been driven by a variety of persistent factors including rising populations, higher incomes and a wider array of budget options. However, the rate of growth from year to year is influenced by broader economic conditions that impact the affordability of cars, such as interest rates, as well as factors that sway consumer willingness to purchase, including unemployment rates and consumer sentiment.
IBISWorld Report: Auto Maintenance & Repair Franchises Industry Report
This industry comprises establishments that provide a wide range of mechanical, electrical and engine maintenance and repair services for automotive vehicles. As a franchise industry, this industry report focuses solely on the operation of franchised outlets and excludes nonfranchise data. Data reveals the total number of franchise outlets, total franchise revenue and the average profit margin earned by franchisees.
Shaken and Stirred Millennials Infographic
A Labor of Like – Millennials 2015: Favorite Brands Ranking Report
Boasting a population of 75 million, the Millennial generation is quickly becoming the most influential group of consumers. However, they reject traditional advertising, preferring instead to build relationships with brands. And, with buying power in the billions, Millennials are the kind of friends your brand wants to make.
Millennials and Brands
Millennials: Distinct in Video Consumption?
Insights from Multi-Screen Research
A primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo.
Content Marketing Best Practices Among Millennials
Compelling content is an effective way to break through today’s cluttered digital landscape and connect with Millennials. We delved deep into understanding behaviors and attitudes specifically around content marketing by referencing more than 60 insight studies and speaking to more than 15,000 respondents aged 18-34. We’ve used these insights to determine strategic principles and successful creative tactics for marketers to create content that Millennials will engage with and share.
AIMIA Born This Way: The U.S. Millennial Loyalty Survey
In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation
This report aims to present a comprehensive view of customer loyalty expectations among the next great cohort of consumer spending in the US.