Research & Decks
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more
than 2,500 marketers and Internet professionals.
Download here: QDIB-2014-Digital-Trends-US
Infographic: Mobile video has a standardization problem
Infographic: Mobile video has a standardization problem
Digiday and LiveRail asked media professionals how they were approaching mobile video advertising. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and more. Sponsor content by LiveRail.
Sweat the Small Stuff
Lunch ‘n Learn: Wearable Tech
A fascinating look at:
- Wearable Technology
- Quantified Self
- Internet of Things
- Beacon Technology
September Insights and Trends
A look at the most interesting and noteworthy things happening in the industry. This month at a glance:
- Facebook Bans Like-Gating
- Twitter Timeline Changes
- Snapchat Considering Ads
- Stripe Ecommerce on Twitter
- Leveraging User-Generated Content
- Snackable Content on the Rise
How Pinterest Puts People in Stores
How Pinterest Puts People in Stores
”Showrooming”—a phenomenon whereby shoppers visit stores to examine merchandise in person before buying the items online—is viewed as a huge threat to brick-and-mortar retailing…Our research suggests that the threat is overrated.
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace Hispanics are the fastest growing segment of the U.S. population and are making a big impact on social consumerism. According to Keller Fay’s TalkTrack® Hispanic study, Hispanic Americans average 85 weekly conversations about brands, versus 76 per week for average Americans, making them key word of mouth influencers.
Teens, Social Media, and Privacy
American Millenials: Deciphering the Enigma Generation
The sheer size and buying power of this generation means that they’re not just future consumers, they’re a vital part of the market right now — and they have been for some time. They’re not only your customers, they are also your employees, which makes it helpful to understand how they think and what will engage them at work.
As defined for this study, Millennials embody the generation born between 1977 and 1995. There are 80 million of them, which makes their generation larger than the Baby Boomers (born 1946 to 1964) and three times the size of Generation X (1965-1976). They make up roughly 25% of the U.S. population.