Research Articles
Trust in Advertising: Who’s Got It, and For What Formats?
Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon. This latest study indicates that despite the flow of budgets away from traditional media, advertising via these channels remains influential, even among younger age groups.
Teens and Tech
The Smartphone Is Eating the Television, Nielsen Admits
Infographic: Consumers Know Exactly How They Want to Be Marketed To
Winning Omni-Channel Shoppers in Their Micro-Moments
Virtual Reality Market Expected to Grow by Over 13,000% in Next 3 Years, Nearly 5 Times Faster than the iPhone
Content marketing will be a $300 billion industry by 2019
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
So what does our research tell us? That the tension is real, folks. When ads on YouTube include the brand early on-through a logo or an audible brand mention-there’s an inverse relationship between recall and engagement. While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them.
America’s Most Popular Tastes by Foursquare + Mapbox
America’s Most Popular Tastes by Foursquare + Mapbox
A fun, interactive map showing what every state in America craves