The purpose of this study is to offer a comprehensive picture of the use of media by young people in the U.S., including the level of enjoyment, frequency of use, and amount of time devoted to a wide array of media activities and devices.
Syndicated Research
Millennials Ages 13-24 Declare “It’s Not Just the Cord, TV Content Doesn’t Cut It”
MILLENNIALS AGES 13-24 DECLARE IT’S NOT JUST THE CORD, TV CONTENT DOESN’T CUT IT
MILLENNIALS AGES 13-24 DECLARE IT’S NOT JUST THE CORD, TV CONTENT DOESN’T CUT IT – DIGITAL DELIVERS MORE RELATABLE AND ENTERTAINING PROGRAMMING Third Annual Acumen Report Finds YouTube Personalities Wield More Power with Key Audience – Nearly Half Open Content Featuring these New Celebs and over 60 percent say they Influence Path to Purchase (Los Angeles, CA) March 3, 2015 – DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic, today announced findings from its third annual ACUMEN Report: Constant Content .
Think With Google: The 2014 Traveler’s Road to Decision
Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
Millennial Research: A Collection of Foundational Insights
A broad primer on Millennials, with research supporting five key insights, namely that Millennials…
1. Believe quality is king
2. Expect instant gratifcation
3. Deal in experience economy
4. Are always on, constantly connected
5. Rely heavily on the recommendations of their peers
While originally developed with the hotel industry in mind, most of the research is applicable across industries.
RKG DMR Digital Marketing Report – Q3 2014
Findings: The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year. Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter. As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site.
IBISWorld Report: Number of Motor Vehicle Registrations – 2014
The number of motor vehicle registrations in the US has risen steadily over the last two decades. This has been driven by a variety of persistent factors including rising populations, higher incomes and a wider array of budget options. However, the rate of growth from year to year is influenced by broader economic conditions that impact the affordability of cars, such as interest rates, as well as factors that sway consumer willingness to purchase, including unemployment rates and consumer sentiment.
IBISWorld Report: Auto Maintenance & Repair Franchises Industry Report
This industry comprises establishments that provide a wide range of mechanical, electrical and engine maintenance and repair services for automotive vehicles. As a franchise industry, this industry report focuses solely on the operation of franchised outlets and excludes nonfranchise data. Data reveals the total number of franchise outlets, total franchise revenue and the average profit margin earned by franchisees.
A Labor of Like – Millennials 2015: Favorite Brands Ranking Report
Boasting a population of 75 million, the Millennial generation is quickly becoming the most influential group of consumers. However, they reject traditional advertising, preferring instead to build relationships with brands. And, with buying power in the billions, Millennials are the kind of friends your brand wants to make.
Millennials: Distinct in Video Consumption?
Insights from Multi-Screen Research
A primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo.
Content Marketing Best Practices Among Millennials
Compelling content is an effective way to break through today’s cluttered digital landscape and connect with Millennials. We delved deep into understanding behaviors and attitudes specifically around content marketing by referencing more than 60 insight studies and speaking to more than 15,000 respondents aged 18-34. We’ve used these insights to determine strategic principles and successful creative tactics for marketers to create content that Millennials will engage with and share.