Whitepapers & Infographics
Global Brand Simplicity Index – 2015
Infographic: Consumers Know Exactly How They Want to Be Marketed To
7 Reasons Why Your Content Isn’t Connecting With Millennials
7 Reasons Why Your Content Isn’t Connecting With Millennials
Did you know that by the year 2020 millennials will control more than $1.4 trillion in spending power? So how do you reach them? Almost two-thirds (62 percent) of millennials say that online content makes them feel more connected to a brand, but only 32 percent find today’s brand communications helpful.
Content Marketing Infographic
Add ‘Grocery Lists’ to Growing List of Things Hispanic Millennials Do on Their Smartphones
While grocery shoppers are likely to have a smartphone with them when they shop, their list of needed items is much more likely to be scribbled on a piece of paper than entered in a mobile device. But list- making habits are slowly changing, fueled in part by those most mobile of consumers: Hispanic millennials.
What’s cheap, plugged in and always looking for pleasure? The Millennial Traveler!
What’s cheap, plugged in and always looking for pleasure? The Millennial Traveler!
Last year we launched our first Millennial Travel Habits Study. We uncovered some pretty quirky stuff so this year we did it again. We surveyed over 1,400 participants about their lifestyle, personal preferences and travel habits to get to the bottom of how this much-talked about generation really travels.
Key Digital Trends for 2015: What’s In Store – and Not in Store – for the Coming Year
eMarketer Executive Editor Noah Elkin identifies five key trends that will have a big impact next year and five emerging trends that might blow up—but might not—and five things you don’t have to worry about.
Data Never Sleeps 2.0
