Social Media
5 ways brands are using Facebook and YouTube 360-degree video
5 ways brands are using Facebook and YouTube 360-degree video
5 ways brands are using Facebook and YouTube 360-degree video The latest tech for brands to latch onto is 360-degree video. The spherical videos are coming into their own this year with Facebook and YouTube showing more of them, and new virtual reality goggles are helping promote the concept of immersive viewing.
The Common Sense Census: Media Use by Teens & Tweens
The purpose of this study is to offer a comprehensive picture of the use of media by young people in the U.S., including the level of enjoyment, frequency of use, and amount of time devoted to a wide array of media activities and devices.
Trix is looking for a real rabbit to adorn its cereal boxes
Trix is looking for a real rabbit to adorn its cereal boxes
Trix is looking for a real rabbit to adorn its cereal boxes Silly Rabbit, you’re fired! General Mills, at the risk of an age-discrimination claim, is putting on leave the iconic cartoon rabbit mascot that has adorned Trix boxes for 56 years.
Tom’s of Maine Turns to ‘Micro-Influencers’ to Tackle Instagram
Ballantine’s Publishes a Magazine About Whisky Entirely on Instagram
Ballantine’s Publishes a Magazine About Whisky Entirely on Instagram
Instagram publishing is all the rage. Earlier this week, we wrote about RPA’s Jason Sperling releasing his new book on the photography app. And now, Ballantine’s is publishing a new magazine about whisky exclusively on Instagram. The magazine, which Ballantine’s is calling an “Insta-zine,” is titled W.
The Secret Psychology of Facebook
Opinion: 5 principles for live-streaming success
Opinion: 5 principles for live-streaming success
One of the most exciting developments coming out of SXSW was the rise of live streaming, which enables anyone to broadcast live video from their smartphone to anyone on Twitter. For a brief moment in time, a startup named Meerkat was poised to rule the category until Twitter ruined its party by announcing the acquisition of Periscope.