Social Media
Hashtag Nation: Marketing to the Selfie Generation
How to Use Social Listening to Improve Brand Health
September Insights and Trends
A look at the most interesting and noteworthy things happening in the industry. This month at a glance:
- Facebook Bans Like-Gating
- Twitter Timeline Changes
- Snapchat Considering Ads
- Stripe Ecommerce on Twitter
- Leveraging User-Generated Content
- Snackable Content on the Rise
How Pinterest Puts People in Stores
How Pinterest Puts People in Stores
”Showrooming”—a phenomenon whereby shoppers visit stores to examine merchandise in person before buying the items online—is viewed as a huge threat to brick-and-mortar retailing…Our research suggests that the threat is overrated.
Paid Social Ads Convert More Customers
Teens, Social Media, and Privacy
Facebook Now Tells Whether Mobile Ads Lead to Desktop Purchases
Facebook Makes Link Between Mobile Ads and Desktop Purchases | Digital – Advertising Age
New Measurement Helps Advertisers Attribute Sales to Ads on Specific Devices