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Top 5 Trends in Digital Media for 2015
Predicting the future is never easy, but it’s always interesting – regardless of whether you’re envisioning a chilling dystopia or a brave new world. 2015 is going to be a bit of both in Digital Media, the convergence of a brand’s website, social media, mobile marketing, games and apps. Smart publishers and marketers will anticipate industry changes and take advantage of new opportunities – before they become the standard.
29 Eye-Tracking Heatmaps Reveal Where People Really Look
29 Eye-Tracking Heatmaps Reveal Where People Really Look
They say the eyes tell all. Now thanks to eye-tracking technology we can tell what they’re saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies. We’ve picked out some of our favorites below.