Strategies for reaching Millennial and Boomer shoppers
Much has been made of the generation gap between Millennials (18-32-year-olds) and Boomers (49-67-year-olds). Conventional wisdom and countless lifestyle surveys verify that the two groups indeed have differences in attitudes and outlooks on life.
10 Tips on Fostering Consumer Loyalty and Driving Satisfaction
Chevrolet Focus Groups: You Know You Want a Truck
How to Use Social Listening to Improve Brand Health
The First Brands Doing Cool Things with Beacons
The technology for beacons has been lingering out there since the launch of iOS 7, but it’s only now that people are starting to notice. And people are noticing because brands are out there experimenting with the first big push into the Internet of Everything.
Incredibly Cool Honda Type R Video
Trident’s Identical Twin Experiment
29 Eye-Tracking Heatmaps Reveal Where People Really Look
29 Eye-Tracking Heatmaps Reveal Where People Really Look
They say the eyes tell all. Now thanks to eye-tracking technology we can tell what they’re saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies. We’ve picked out some of our favorites below.
CTRs Aren’t Enough for Mobile Ad Measurement
CTRs Aren’t Enough for Mobile Ad Measurement
While clickthrough rates are popular for measuring online ads, recent research finds that they aren’t as effective when it comes to mobile-the key reasons being the threat of accidental clicks on small screens and the inability to track post-click actions. Instead, secondary action rates are proving to be more useful at indicating mobile ad awareness, engagement or purchase intent.