15 Stats Brands Should Know About Millennials
Like all new generations, millennials are often misunderstood. The rap on them is they’re serial oversharers in constant need of acknowledgment and feedback. And, of course, some of that is true. But it’s just as true that this newest generation is an optimistic bunch who are trying to make the best of the economic climate and tough job market.
Flamigel: Hot or Not
Flamigel: Hot or not
Over 50% of burn injuries happen to children under the age of 5. They don’t see the danger of hot objects. That’s why These Days Y&R invented the heat sensitive sticker to warn young children. The technology from thermo graphic ink was applied to stickers to create the first heat sensitive sticker. When an object like a radiator, oven or barbeque reaches the temperature of 40°C [104°F], the sticker turns from a happy blue face into an angry red flame.
Will Wearables in the Office Make Work More Productive?
Second Screening During TV Time-It’s Not What You Think
Second Screening During TV Time-It’s Not What You Think
…The takeaway is that a major portion of digital activity during TV shows has nothing to do with the show or the commercials. People simply drift away from the program and do other activities on their devices.
The NFL’s problems remind us that great brands are built, not bought
Quarterly Digital Intelligence Briefing: 2014 Digital Trends
The 2014 Digital Trends report from Econsultancy and Adobe is based on a global survey of more
than 2,500 marketers and Internet professionals.
Download here: QDIB-2014-Digital-Trends-US
WTF is cross-device tracking?
WTF is cross-device tracking? – Digiday
The mobile ad ecosystem is in “chaos.” Cross-device tracking — also known as cross-device targeting — aims to make sense of that chaos for brands, publishers and platforms. Here, we try to make sense of cross-device tracking.
Infographic: Mobile video has a standardization problem
Infographic: Mobile video has a standardization problem
Digiday and LiveRail asked media professionals how they were approaching mobile video advertising. Here are some key findings about which ad units are most popular, which are best suited to mobile devices and more. Sponsor content by LiveRail.