Lunch ‘n Learn: Wearable Tech
A fascinating look at:
- Wearable Technology
- Quantified Self
- Internet of Things
- Beacon Technology
September Insights and Trends
A look at the most interesting and noteworthy things happening in the industry. This month at a glance:
- Facebook Bans Like-Gating
- Twitter Timeline Changes
- Snapchat Considering Ads
- Stripe Ecommerce on Twitter
- Leveraging User-Generated Content
- Snackable Content on the Rise
Kraft CMO: The Great American Bacon Barter, and More in Agile Marketing
Kraft CMO on the Great Bacon Barter and More Agile Marketing
When Kraft Foods Group pitches bacon, it no longer always finds its target consumer by making a big TV buy on a certain network or other. Instead, the company often produces content about bacon that it distributes to a targeted audience in a variety of ways. For one campaign, that meant digital video, social media and a microsite.
A Smörgåsbord of Content Marketing Metrics
A Smörgåsbord of Content Marketing Metrics
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?
How Pinterest Puts People in Stores
How Pinterest Puts People in Stores
”Showrooming”—a phenomenon whereby shoppers visit stores to examine merchandise in person before buying the items online—is viewed as a huge threat to brick-and-mortar retailing…Our research suggests that the threat is overrated.
J.Crew’s Data-Driven Approach To Fashion (And Marketing)
How to Reach US Female Millennials – It’s Not Easy
How to Reach US Female Millennials – It’s Not Easy
Just in terms of sheer numbers, US female millennials make up a group so large that no marketing tactic can speak to all of them. Add to that the fact that this generation is the most ethnically diverse one in the US yet. Clearly, this is not a one-size-fits-all marketing challenge.
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace
Hispanic Consumers Are Key Word of Mouth Leaders in the Marketplace Hispanics are the fastest growing segment of the U.S. population and are making a big impact on social consumerism. According to Keller Fay’s TalkTrack® Hispanic study, Hispanic Americans average 85 weekly conversations about brands, versus 76 per week for average Americans, making them key word of mouth influencers.