An abundance of resources that help educate Orvis customers and potential customers on fly fishing.
The Orvis Commitment
Orvis commits 5% of its pre-tax profits to protecting nature. Click below to see the causes to which they contribute.
Protecting Nature — Orvis
Orvis commits 5% of pre-tax profits to protecting nature. Orvis gives in three ways to protect nature, support communities and advance canine health and well-being: Orvis customer matching grants, non-matching grants, community donations.
Olympus: The Anywhere Classroom
The Anywhere Classroom Series is a virtual photography class where Olympus Visionaries share their professional tips and tricks for taking amazing photos.
This ongoing series will tap into each Visionaries’ unique shooting style and demonstrate the benefits and features of the Olympus OM-D family and lens system.
Heineken Taps Fred Armisen for ‘Social Experiment’
Heineken Taps Fred Armisen for ‘Social Experiment’ | CMO Strategy – Advertising Age
If a Pay Phone Rings in New York City, How Many People Will Answer?
4 Ways Wearable Tech Could Change Your Marketing Strategy
Teens, Social Media, and Privacy
Facebook Now Tells Whether Mobile Ads Lead to Desktop Purchases
Facebook Makes Link Between Mobile Ads and Desktop Purchases | Digital – Advertising Age
New Measurement Helps Advertisers Attribute Sales to Ads on Specific Devices
American Millenials: Deciphering the Enigma Generation
The sheer size and buying power of this generation means that they’re not just future consumers, they’re a vital part of the market right now — and they have been for some time. They’re not only your customers, they are also your employees, which makes it helpful to understand how they think and what will engage them at work.
As defined for this study, Millennials embody the generation born between 1977 and 1995. There are 80 million of them, which makes their generation larger than the Baby Boomers (born 1946 to 1964) and three times the size of Generation X (1965-1976). They make up roughly 25% of the U.S. population.
