What’s cheap, plugged in and always looking for pleasure? The Millennial Traveler!

What’s cheap, plugged in and always looking for pleasure? The Millennial Traveler!

Last year we launched our first Millennial Travel Habits Study. We uncovered some pretty quirky stuff so this year we did it again. We surveyed over 1,400 participants about their lifestyle, personal preferences and travel habits to get to the bottom of how this much-talked about generation really travels.

Millennials Ages 13-24 Declare “It’s Not Just the Cord, TV Content Doesn’t Cut It”

MILLENNIALS AGES 13-24 DECLARE IT’S NOT JUST THE CORD, TV CONTENT DOESN’T CUT IT

MILLENNIALS AGES 13-24 DECLARE IT’S NOT JUST THE CORD, TV CONTENT DOESN’T CUT IT – DIGITAL DELIVERS MORE RELATABLE AND ENTERTAINING PROGRAMMING Third Annual Acumen Report Finds YouTube Personalities Wield More Power with Key Audience – Nearly Half Open Content Featuring these New Celebs and over 60 percent say they Influence Path to Purchase (Los Angeles, CA) March 3, 2015 – DEFY Media, a leading independent creator and distributor of digital content focused on the influential 13-34 demographic, today announced findings from its third annual ACUMEN Report: Constant Content .

Think With Google: The 2014 Traveler’s Road to Decision

Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.

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