Why Millennials Literally Can’t Even Right Now
Key Digital Trends for 2015: What’s In Store – and Not in Store – for the Coming Year
eMarketer Executive Editor Noah Elkin identifies five key trends that will have a big impact next year and five emerging trends that might blow up—but might not—and five things you don’t have to worry about.
14 Eye-Opening Instagram Statistics
Data Never Sleeps 2.0
Move Over Millennials — Here Comes Gen Z
Move Over Millennials — Here Comes Gen Z
What Marketers Need to Know About the Next Generation of Consumers.
Over the past few years, marketers across all industries and categories have been obsessed with millennials — how to reach them and build meaningful connections with their brands.
Millennials Don’t Trust Your Content, But Here’s What You Can Do To Change That
Here Is Everything You Need To Know About The Millennial Consumer
Millennial Research: A Collection of Foundational Insights
A broad primer on Millennials, with research supporting five key insights, namely that Millennials…
1. Believe quality is king
2. Expect instant gratifcation
3. Deal in experience economy
4. Are always on, constantly connected
5. Rely heavily on the recommendations of their peers
While originally developed with the hotel industry in mind, most of the research is applicable across industries.
RKG DMR Digital Marketing Report – Q3 2014
Findings: The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year. Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter. As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site.