A useful infographic from Ad Week magazine, October 6th, 2014.
Millennials: Distinct in Video Consumption?
Insights from Multi-Screen Research
A primary research study to explore the distinct video viewing patterns of Millennials looking at device usage, context, multi-tasking activities, and the impact on brand health metrics. The study looked at video consumption across tablets, TV, mobile, PC and in-browser versus in-app by exposing respondents to various in-context stimuli. Results reveal which device is most effective for brand recall and persuasiveness within this influential demo.
Content Marketing Best Practices Among Millennials
Compelling content is an effective way to break through today’s cluttered digital landscape and connect with Millennials. We delved deep into understanding behaviors and attitudes specifically around content marketing by referencing more than 60 insight studies and speaking to more than 15,000 respondents aged 18-34. We’ve used these insights to determine strategic principles and successful creative tactics for marketers to create content that Millennials will engage with and share.
AIMIA Born This Way: The U.S. Millennial Loyalty Survey
In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation
This report aims to present a comprehensive view of customer loyalty expectations among the next great cohort of consumer spending in the US.
Hashtag Nation: Marketing to the Selfie Generation
Wi-fi, Instagram walls and turntables: How hotels are courting millennials
Wi-fi, Instagram walls and turntables: How hotels are courting millennials
Imagine you’re a hotel company with a score of brands that seem, well, dated. All the flash amenities of yesteryear seem irrelevant today.
No one is using the minibar, room service is more trouble than it’s worth, and all your young travelers gripe that there’s no free wi-fi. What do you do? Answer: you build an entirely new product.
Top 10 Trends of The Next Generation of Travel: The Millennials
Top 10 Trends of The Next Generation of Travel: The Millennials
by Teresa Y. Lee The travel trends of the Baby Boomer generation have been the focus of a great deal of analysis as the industry competes to capture their business. However, a new generation is surpassing this segment and will be garnering as much attention: The Millennials.